The next step of the process is the development of the proposal. After initial informal contact with a firm, event planners should have a good feel for how much interest an organization has in being a sponsor of the event. Knowing this, a reasonable proposal can be written up. This formal proposal should contain many things. Proposals should contain general background about the tournament, the organization and the fundamental principles behind the entire event.
The proposal itself should contain two main parts: what is being asked for and what is being offered in return. In each case, the information should be listed clearly and specifically. There is no need to make the language highly sophisticated, but, at the same time, the wording needs to be very specific. Do not be shy or afraid of asking that the agreement be in writing. This makes matters much more comfortable for event planners and it locks in both sides to the commitment they are making. Regardless of any past agreement or good faith relationships, these sponsorships are easier to monitor, control and review if on paper. Also it makes it very easy to revise and negotiate for a renewal the next time there is an event there.