The Final Step
It is most important to fulfill the obligations that were made. If a commitment is broken, that sponsor is lost for the future and it is very possible that word would get out, giving the organization as a whole a bad name and creating problems for the next time the event is held.
Also, this part of the process involves the over deliver philosophy. Not only should the obligations of the agreement be met, but the tournament should do as much as possible “above and beyond the call of duty” to satisfy and please the customer (sponsor).