What Can Be Sponsored
The Tickets - The printing of the tickets can be sponsored by a company with their logo on every ticket. There can be a different sponsor for each session’s ticket, with that company’s logo on the back. A sponsor can pay for the ticket printing and place coupons on the back of the ticket for their business. The tickets can be “Co-opted.” In this arrangement, both sides give in a little and both sides win. For example, a company would split the cost of printing and offer discounted tickets to the games while those ticket stubs can be used later as a coupon for that store or company.
Promotions During the Event - Various contests and promotions that are carried throughout the course of the event can have individual sponsors. These contests would be introduced as “The (company name) Challenge...so on and so forth.” Companies pay for this opportunity or provide the prizes to be given to the winner.
Tent - Not only would sponsors have the opportunity to use the VIP tent, but they may also sponsor a tent for the entire event or just one section. This would give employees the opportunity to relax and enjoy the games in the comfort of a tent.
Post-event and Pre-event Promotions - Not all of the promotions will take place during the event. These promotions and events could also be sponsored by various companies in the area. For example, “(Company) is proud to present... etc.”
Programs and Event Flyers- Of course, anything in print can have sponsors. By soliciting advertising from local businesses, these printed items might be able to pay for themselves. The easiest way to become a cash sponsor is to place an ad in the program.
The Event Itself – An event sponsorship might be like the following: Sponsor one session (day or night). The value of that sponsorship is pro-rated on the number of events in that calendar year and on the phase in which production is in. PA announcements can state that “(Company name) is the official sponsor of tonight’s event.” Employees of that company might receive a number of passes to the VIP tent and a number of complimentary tickets to the events that night. Also included would be signage at gates/entrance designating the event as being sponsored by that company. You can use the ticket stub as a coupon for that company, if they choose to do so.
Transportation - Companies could donate cars for event officials, lower rates on rental vans for team transportation and equipment moving or provide shuttle service for the participating teams.
Opening Ceremonies and Closing Ceremonies - An organization can provide the awards or sponsor the awards to receive recognition for their company.
Banquets and the Award Presentation - A company might be approached about paying for the tickets for the kids attending the banquet or providing supplies and food for the ceremonies, in exchange for title ship of the event.
Specific Section of Seats, designated as being a special section sponsored by a specific company. The company buys the seats in that particular section and then distributes the tickets as they wish, receiving recognition as the sponsor of that section.